I care about the people who use a product and the people who need it to succeed.
I design where experience, psychology and business overlap, and my engineering background keeps it buildable.
Selected work
Two case studies, from research to tested prototype.
YourNature
A plant care app built around why owners quit.
- User interviews
- A/B test
- Usability testing
- Prototyping
- Problem
- Plant owners don’t lose interest in their plants, they lose patience with an app that doesn’t really help them to accomplish their goals.
- Result
- From 3/10 to 10/10 testers taking the right action on the task card.
YourShelf
A bookshop checkout built on abandonment research.
- Desk research
- Checkout flow
- Error states
- Prototyping
- Problem
- Shoppers don’t leave over high costs. They leave when uncertainty rises.
- Result
- 1 order model, same total everywhere4 failure states that keep input
From precision engineering to product design
A quick look at who’s behind the work.
I’ve always been curious about why people do what they do. I read a lot of psychology, and the part of design I enjoy most is when people do something that surprises me. That’s usually where the real problem is hiding.
I’m an overthinker, and I’ve learned to point that at the work. I question my own decisions before anyone else has to, and I’d rather hear “this doesn’t work” early than find out after launch.
About 1 year as a CNC technician in AutoCAD, Siemens NX and SolidWorks, then front-end development, including sites for a global transportation company. I know what a design costs to build.
Preview the website- Location
- Moldova, open to remote roles
- Tools
- Figma, Illustrator, Photoshop, Blender, HTML/CSS/JS
- Certifications
- 15 Uxcel courses, 2024 to 2025